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5 Employee Benefits That Matter to Gen Z in 2024

group of gen zers sitting on couch laughing

“Generation Z” comprises people born between the mid-1990s and early 2010s. They are also commonly known as “Zoomers” because they needed to use remote conferencing tools like Zoom for school during the COVID-19 pandemic. Since the pandemic, they have been seeking stability, remote work options, and mental health support. Financial challenges, climate anxiety, and dependence on digital tools shape their priorities. 

To attract this generation, companies should customize benefits around their values, such as student loan assistance, mental health resources, flexible work arrangements, and opportunities for social impact. Companies can foster this generation’s sense of belonging and purpose by providing these benefits.

1. Health Insurance

Generation Z typically includes individuals aged 9 to 26 and is entitled to healthcare coverage under the Affordable Care Act (ACA) until age 26. Given their financial constraints, most members of this group prioritize affordable health plans that offer low premiums. It is important to educate members of Gen Z about the details of their healthcare plans, including coverage and costs so that they can make informed decisions. By doing so, they can access the necessary healthcare services without bearing a financial burden.

2. Mental Healthcare

Gen Z has high rates of stress-related conditions, often leading to job dissatisfaction and turnover. Mental health support in employee benefits is vital, as it reduces the stigma surrounding mental health and fosters a supportive work environment. Resources like counseling services and wellness programs can enhance overall well-being and retention among Gen Z employees.

3. Telehealth Options

Gen Z, embracing digital solutions, values the convenience of telehealth options. They prefer accessing healthcare remotely, aligning with their tech-savvy lifestyle. Telehealth provides immediate access to medical professionals, fits their busy schedules, and offers a comfortable, private environment for seeking care, making it an essential aspect of healthcare provision for this generation.

4. Voluntary Benefits

Voluntary benefits have become increasingly popular in recent years due to their customizable nature, catering to individual needs and preferences. Gen Z individuals seek comprehensive coverage in dental, vision, life, disability, and critical illness insurance. They are looking for plans that provide a high degree of protection to help offset unexpected costs and ensure financial stability in the long term.

Gen Z employees are also increasingly drawn to non-traditional benefits that reflect their diverse lifestyle choices and priorities. For example, many are looking for pet insurance, recognizing the importance of their furry companions as valued family members. This trend reflects a desire for comprehensive coverage that extends beyond personal health and wellness to include the well-being of their beloved pets.

5. Remote Work Benefits

Recognizing Gen Z’s affinity for remote work, providing support is essential. Offering remote work stipends for expenses like internet and home office setup acknowledges their needs and enhances productivity. This flexibility fosters work-life balance and attracts top talent, aligning with Gen Z’s preferences for autonomy and flexibility in the workplace.

Group Benefits for Gen Z: Making the Right Choice

When selecting group benefits for Gen Z, consider their flexibility and comprehensive coverage preferences. Tailor offerings to address their needs, from mental health support to telehealth options. Our agency can guide you through the process, ensuring you provide your Gen Z employees with the best benefits. Call your local agent today!

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